The famous U.S. Army General H. Norman Schwarzkopf once said, “The truth of the matter is that you always know the right thing to do… the hard part is doing it!” Likewise, the answer to most business problems is usually obvious as well.
Consider this – when was the last time you were really stumped for a solution to a problem? In most cases, the hardest things about solving the problem were the obstacles of personalities, politics, or cost. Taken together, these obstacles usually make the obvious solution very hard if not impossible to implement. These are failures of an organization’s values, guiding principles, and ethics.
Twenty years ago, my elderly mother came to live with me due to her declining health. She sold her home and hired a moving company to move her furniture and transport her car via trailer from New England to Virginia (primarily to minimize the mileage). When the moving van and car arrived, it was obvious that the car had not been transported but driven instead. When questioned, the driver admitted that they had driven the car and not transported it as they had been contracted to do.
When I called the moving company’s main office to complain, the representative asked what I wanted them to do about it. My only reply was “What would you expect someone to do if it was your mother!” Shortly thereafter, the driver came back to tell us that they were refunding the cost of transporting the car.
When a customer calls about a problem with your product or service. You generally know right off hand what the right thing to do is: either fix it, replace it, or refund their money. But company management may complain that “if we fix every problem for every customer then how are we supposed to make a profit?” Well, if your company’s product or service has so many customer problems that fixing them impacts profits, then fix the product or service! It ain’t rocket science!