An Inside Look at Social Recruiting in the USA finds that LinkedIn is the most popular site for posting jobs with 77 percent of openings shared there. Twitter comes in second with 54 percent, followed by Facebook, which came in a distant third with just 25 percent. The report also found that the Northeast region is the most active in social recruiting and the Midwest is the least active region. In addition, the Northeast uses LinkedIn and Twitter most heavily while Facebook usage is heaviest in the West, including Alaska and Hawaii.
The report details findings from actual social network activity data pulled from the Bullhorn Reach user network of more than 77,500 recruiters. The goal of the report is to provide insight into which social platforms are leveraged the most to recruit candidates across various U.S. regions and industries.
Some additional interesting findings include:
- 21 percent of jobs are posted to all three social networks;
- 21 percent are not posted to social media sites at all;
- 55 percent of U.S. jobs are posted to two or more social networks at a time; and
- 24 percent are posted to only one network.
“While LinkedIn continues to hold its position as the most widely used social network for recruiting, the fact that a majority of jobs are posted to at least two channels reinforces the notion that social networking should never be overlooked in any candidate’s job search,” said Art Papas, president and CEO of Bullhorn. “We designed these reports to be a resource for recruiters and job seekers alike so they can determine the best ways to find talent and jobs based on their industries and geographies.”
The report also ranked the social recruiting activity among U.S. recruiters in all 50 states and determined that the top 10 most active states for posting jobs on social media include:
- New Hampshire
- Rhode Island
While there is a wide variation of social recruiting activity across industries, the top 10 industries embracing the movement include:
- Food service/Catering
The full report breaks down the usage of each social media network by region and by industry.