Category Archives: Technology

How to Protect Your Company’s Data

As a computer systems network manager and member of the nonprofit High Tech Crime Consortium, Kevin McDonald has seen all manner of data disasters: the medical company whose patient treatment records were lost in a warehouse fire; the police department whose website host vanished overnight; even the careless employee whose leaky liter of Coke ruined a computer server. “If you are a small business and you have a catastrophic loss of data, more likely than not you will never recover,” says McDonald, executive vice president at Alvaka Networks in Irvine, Calif. “Data storage is so cheap now, if you can’t afford it you should shut your business down and do something else.”

Yet many small businesses do not adequately plan to cope with data loss. Online backup provider Carbonite, based in Boston, surveyed 1,005 employees at companies with one to 30 Internet-enabled computers in July 2011. That survey and additional research by the company reveal gaps in backup plans: Although 70 percent reported that they do some data backup, 48 percent said they had lost or deleted data accidentally, and only 13 percent felt vulnerable to a data disaster.

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The 10 Best Digital Tools for Entrepreneurs in 2012

As the global economy writhes and rattles, entrepreneurship has ever more clearly emerged as the solution to economic recovery. Young startups not only create nearly two thirds of America’s new jobs, they also bring forth innovation that often revolutionizes humanity and provides widespread prosperity. The best part is, ease in creating businesses has increased dramatically due in large part to apps and sites that help entrepreneurs.

Here are 10 of the best digital tools to help you launch and grow your startup:

10 Things to increase your Apple device’s battery life

Apple’s iOS software, although universally praised for its applications and ease-of-handling, has often come under criticism for the rapid rate at which it depletes an iDevice’s battery reserves. The iPhone 4S and the newly-released iPad have both had to face similar complaints.

There are always two sides to every argument, though. A recent report on Mactrast suggests that Apple’s iOS devices actually deliver more than reasonable battery-related performances.

However, if you are one of those less than convinced about the iOS’s capabilities in this regard, read on to learn a few tips to save battery life!

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Facebook starts to deploy the new Timeline for businesses and brands

Facebook just started to make Timeline available for business pages, all pages will be switched to Timeline on March 30.  There is a lot to like about it and  some to dislike.

What to like:

  • For a start, Timeline has a more graphics oriented interface.  That will allow even small businesses to brand themselves at a much more affordable cost
  • The timeline allows businesses to tell their story, from birth, a great tool to build relationships with customers and prospects.  Everybody likes a good story and sharing the story of your brand or business will help forge stronger bonds with your audience, leading to more engagement and more sales.
  • The cover photo is now 851px by 315pix and can easily be changed to promote new services, specials, events, you name it.  A piece of advice, choose a high resolution image instead of picking a low resolution image already on your Facebook page.
  • You can now “anchor” stories for up to 7 days, anchored stories will be features at the top of your feed.
  • Highlight stories  with a star if they are important, hides the ones that are not driving engagement.
  • Show miles stones on your timeline, important events, number of fans, new stores, new campaigns, build your story
  • Timeline is based on engaging and communicating with your audience
  • Users will be see how many of their friends like your page and what their friends say about your business or brand
  • The admin panel is more extensive and notifies you of new comments, new “like”, messages and Insights in a single view, making it easier to see what is happening on your page

What’s not to like:

  • Branding is more limited than previously, Facebook wants uniformity in the interface, as a result, extensive branding options have been removed and it will be interesting to see how big brands that made extensive use of page customization will adapt.
  • Custom tabs have been removed and replaced by a limited number of apps (5), that’s including the Facebook preferred apps, you will have to be very selective)
  • More work and expense, the interface investment you put in your previous page is, well… gone
  • It will take more time and interactions to build followers, but again, interactions are what social media is about in the first place.

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Apple Expected to Unveil iPad 3 Next Week

Apple is expected to announce the next generation iPad at an event next week in San Francisco.

The company sent out an email invitation to the media Tuesday saying it will make an announcement March 7.

The email stated “We have something you really need to see. And touch.”

It is expected that the new ipad will have a larger screen, a faster processor and a better camera, said Ashok Kumar, an analyst for Maxim Group.

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AT&T Adds Speed Caps for Heavy Data Users

AT&T Inc. (T) will start slowing the data speeds of customers with unlimited wireless plans once they reach a certain threshold, a sign of the industry trying to cope with soaring traffic and limited network capacity.

Customers will experience slower access speeds if their data usage exceeds 3 gigabytes a month, the second-largest U.S. wireless carrier said yesterday on its website. For customers with so-called long term evolution, or LTE, devices, the limit is 5 gigabytes a month, the Dallas-based carrier said.

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Software packages and applications that can save you money

A computer is only as useful as the software you run on it, so you should keep your PC’s software current–and not necessarily with the latest version of a program that’s getting long in the tooth. Sometimes, switching to a new application can help you speed up your work or make your system more efficient.

PCWorld examined software tools for handling 11 categories of common (and essential) PC tasks: presentations, fi­­nancial planning, note taking, file management, photo editing, email, word processing, music organizing, remote access, cleanup/optimization, and backup. In each instance, we identified the dominant program, a promising challenger, and (where applicable) an online alternative. Our category coverage in­­vites you to consider the pros and cons of each type of contender: incumbents, up-and-comers, and Web apps.

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Green economy weathered recession well, report says

Since the mid-1990s, green jobs in San Diego County have grown more than twice as fast as the overall average and weathered the past two recessions better than most other industries, according to a report released Tuesday by Next10, a research organization focused on the environmental industry.

According to the report, there were 20,500 “green economy” workers in San Diego County at the beginning of 2010 — the most-recent year for comprehensive data — compared to just 12,400 in 1995.

Those jobs — including solar-panel installers, wind-turbine manufacturers, biofuel developers, energy conservation consultants, recycling collectors, wastewater processors and “clean-building” designers — grew at an average pace of 4 percent per year, compared to 1.8 percent for the overall workforce.

Even at the depths of the Great Recession, green jobs held steady in San Diego County. Only 300 jobs were lost — a 1 percent drop in employment — that compared to a 4.5 percent drop in the county’s total workforce.

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