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To Ignite Your Customers, Fire Up Your Employees

I’m one of those connected customers.  I scan QR codes.  I read product reviews.  I’m never without my phone and it is loaded and ready with Google Shopper, Red Laser and Barcode Hero.  I write reviews on Trip Advisor and Yelp!  I seek feedback about products  from my friends on Facebook and Twitter.

My son is an avid soccer player. He probably knows  as much about the merits of different products as most people who sell soccer products.  He’s a keeper and therefore his goalie gloves are superstitious item (I won’t even talk about his sock ritual!).  They have to be Reusche. Period.  If they are not, then his goalie mojo will evaporate.

In short, we are connected consumers who are crystal clear about what we want.

So why are we in the car on Saturday morning driving to a store 12 miles from our house when I could easily purchase what I want online?  One simple reason.  The employees at the Soccer Post.

If I’m being honest, I don’t usually like to talk to store clerks.  It’s not that I’m anti-social.  It is more that I really like to do things for myself.  I have all the information that I need at my fingertips.  What I want from them most times is to be courteous and let me settle my bill quickly.  So why is the Soccer Post different?  Because the employees are passionate.

It is clear they love what they are doing.  Their enthusiasm for the latest Joma shoe or ‘epic’ goalie jersey is contagious.  They know who has which patents on which type of finger saves in everyone of the goalie gloves they carry.  The truly understand the crazy sock ritual–something even I as the mother don’t get.

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14 Easy Ways to Get Insanely Motivated

Here are 14 quick strategies to get and keep yourself motivated:

1. Condition your mind. Train yourself to think positive thoughts while avoiding negative thoughts.

2. Condition your body. It takes physical energy to take action.  Get your food and exercise budget in place and follow it like a business plan.

3. Avoid negative people. They drain your energy and waste your time, so hanging with them is like shooting yourself in the foot.

4. Seek out the similarly motivated. Their positive energy will rub off on you and you can imitate their success strategies.

5. Have goals–but remain flexible. No plan should be cast in concrete, lest it become more important than achieving the goal.

6. Act with a higher purpose.  Any activity or action that doesn’t serve your higher goal is wasted effort–and should be avoided.

7. Take responsibility for your own results. If you blame (or credit) luck, fate or divine intervention, you’ll always have an excuse.

8. Stretch past your limits on a daily basis. Walking the old, familiar paths is how you grow old. Stretching makes you grow and evolve.

9. Don’t wait for perfection; do it now! Perfectionists are the losers in the game of life.  Strive for excellence rather than the unachievable.

10. Celebrate your failures. Your most important lessons in life will come from what you don’t achieve. Take time to understand where you fell short.

11. Don’t take success too seriously. Success can breed tomorrow’s failure if you use it as an excuse to become complacent.

12. Avoid weak goals.  Goals are the soul of achievement, so never begin them with “I’ll try …”  Always start with “I will” or “I must.”

13. Treat inaction as the only real failure.  If you don’t take action, you fail by default and can’t even learn from the experience.

14. Think before you speak.  Keep silent rather than express something that doesn’t serve your purpose.

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