To some people, ‘networking’ is a dirty word. They cringe when thinking about going to a networking event. The reason for that is that most people do it wrong.
I was at a large networking event with more than five hundred people a few years ago. When I went up to do my presentation I began by asking the audience: “How many of you came here today hoping to do a little business–maybe make a sale?” The overwhelming majority of the people in the audience raised their hands. I then asked, “How many of you are here today hoping to buy something?”
No one raised a hand–not one single person!
This is the networking disconnect.