Tag Archives: new California laws

There’s Basically Nothing You Can Say That Isn’t Trademarked

Can you confidently say that you have never in your life said the words, “It’s gonna be awesome?” If not, then you may be in shaky legal ground, as the phrase is trademarked. Benjamin Palmer, the stylishly disheveled chief executive of Barbarian Group, a digital marketing and creative agency in New York, says his colleagues initially registered his favorite catchphrase on a lark.

In the early days of the company, which was founded in 2001, Palmer would routinely use the phrase in project proposals. “I would write up conceptual treatments: ‘Here’s the idea—we think it’ll take six weeks and cost $200,000.’ I thought it was kind of a bummer to end a creative proposal with a price tag, so I always ended with ‘It’s gonna be awesome.’” The phrase soon became an office meme that culminated when Palmer’s colleagues dropped a stack of papers on his desk as a gift. “They had filed for an international trademark for ‘It’s gonna be awesome,’ kind of as a joke because it had gotten so ingrained in our culture.”

Bloomberg Businessweek compiled a list of everyday phrases you might not know are trademarked.

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New year will bring new laws and regulations for small businesses

In California, the new rules include limits on the ability of businesses to check the credit reports of workers and job seekers. Nationwide, tax deductions for equipment purchases will be sharply reduced.

Small-business owners will be greeted Jan. 1 with dozens of new laws and regulations.

In California, they will include new mandates concerning employees, including a partial ban on checking the credit reports of workers and job applicants.

And it’s no surprise that there are changes at the federal level too.

Here’s a guide to some of the new laws and regulations set to go into effect in 2012.

  • Federal Taxes changes
  • New federal accessibility  rules
  • New California laws

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