Tag Archives: processes

7 Little Words That Sum Up the Entire Marketing Machine

Marketing is essentially getting someone that has a need to know, like and trust you. Of course then you must turn that know, like, and trust into try, buy, repeat and refer.

That my friends is the entire practice of marketing summed up in seven little words that make up what I call The Marketing Hourglass.TM

The idea behind the hourglass is that you look at each of the seven stages and intentionally plan products, services, processes and touches that logically move prospects along to the point where they become customers and then receive such a remarkable customer experience they become repeat customers and referral advocates.

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Five Mistakes Preventing You from Standing Out at Networking Events

If you feel like you’re not getting your time or your money’s worth, it could be because you’re not leveraging the opportunity well enough. And the good news is it might not be all that hard to improve your ROI.

The first thing you’ll want to do is check if you’re guilty of the five most common mistakes people make introducing themselves while at networking and social events. After all your answer to the age old question – “what do you do?” – can either create an opportunity to stand out, attract attention, and get referrals or be a boring snooze and lost opportunity.

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