It’s a mistake to think that because a customer has expressed dissatisfaction with your product or service, they will not come back to you.
They won’t return if you handle the situation badly. However, some of your most vociferous complainers could become your most loyal customers, because you handled the situation well and treated them with respect.
This means recognizing some essential traits:
• Customers want to be respected
• They want attention
• They want to be appreciated and recognized
• Most of all – they want to be understood!